The OMTWS App
The Old Mutual Trophy Wine Show app details the results of the show by medal, category and producers, as well as the seal code numbers of all trophy, gold and silver medals. As a result of this innovation consumers will be able to confirm that the wine they are buying comes from the same batch as the samples presented to the judges. The app has links to buying the winning wines via makro.co.za and tickets to the public tastings. This will enable all smartphone-users to access the key information they will need to optimise their wine purchasing and ordering decisions for the year ahead.